Fueling Athletes' Focus with Dynamic Sport Management

WE have a strong passion and desire to support athletes, so they can focus on what drives them.

Ensuring athletes are unrestrained. Creating space for enthusiasm and freedom

Meet Lauren

Lauren has spent over a decade working in the global mountain bike industry, building close relationships with athletes and gaining a deep understanding of what it takes to succeed at the highest level.

Her experience in athlete services and event environments allows her to work side-by-side with athletes, supporting them through the highs, the challenges, and everything in between. What has always mattered most to Lauren is the person behind the performance, and creating space for athletes to feel supported, understood, and empowered.

Lauren is known for her attention to detail, genuine care, and highly individualized approach. She believes every athlete’s journey is different, and that management should reflect that; thoughtful, flexible, and built on trust.

That belief led her to create Wild Sport Management, a place where passion meets purpose, and where athletes are supported so they can focus on what drives them most, while their raw and untamed potential shines.